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Portfolio

Work
Experience

2024 - Present

Sr Product Marketing Manager - Amazon

  • Supported and owned Subscription GTM including launch of Prime Day and EFT offers generating $689MM OPS for the holistic Subscription program, including $75.8MM OPS from marketing-attributed sign-ups driving 900K+ incremental signups in Q1 and $34.4MM OPS during PD 2025. 

  • Led customer acquisition strategy, driving a 67% YoY and 10% MoM increase in Free Delivery promotion redemptions at $35MM OPS, expanding user base and market share to lapsed and dormant customers with various tests and learnings.

  • Spearheaded lifecycle marketing initiative for grocery subscriptions, resulting in 869K subscribers – surpassing target by 190% (569K above 300K goal) and driving substantial revenue growth.

  • Developed coupon strategy for Subscriptions program to drive customer journey for Prime Day lead-in, generating $103MM within first week through strategic market messaging across omni-channel placements.

2023 - 2024

Sr Product Manager - Amazon

  • Developed go-to-market strategy as primary POC in order to drive traffic and engagement for WW Amazon Outlet stores increasing annual GMS 60% to $800M and achieved 9% click-through rate (CTR) with Homepage campaign automation using Deals, Search Strategy and Customer Shopping Mission.

  • Work cross-functionally with global teams to execute localized marketing efforts to optimize and merchandise content through various A/B testing, experimentations, and data analysis of best practices.

  • Lead WW outlet P&L, value proposition, and product roadmaps for end customers (B2C) and vendors (B2B) including selection sourcing, customer experience improvement through content personalization and traffic generation through automated, personalized content placement.

  • Utilize SQL to develop experimental weblabs in order to enable customer segmentation, targeting and placement strategies for marketing campaigns.

  • Developed Deal Moment marketing campaigns surpassing the goal of $25MM iOPS by 25% in Q3 clearing 12M cubic feet of overstock.

  • Improved outbound email performance +716% vs benchmark utilizing vendor Movable Ink capabilities.

  • Lead Deals Badging CX product feature launch through influential impact with DealsX team leading to an 23% increase in Retail ASINs sold YoY.

  • Launched Last Chance Savings program across 11 GLs, with >=40% discount leading to a +200% increase in units sold and +310% lift in GMS within the first week.

2021 - 2024

Program Marketing Manager - Google

  • Developed digital marketing and community growth projects for the Open-Source and Google Workspace’s Data Analytics portfolio, specifically Apache Beam, Apache Airflow, Apache Spark, Dataflow, and CDAP collectively representing over $XXX million in business annually.

  • Worked cross-functionally with global sales teams to execute localized marketing efforts via Linkedin Sponsored Messaging to optimize and build lead generation through various A/B testing, paid advertising and organic outreach for both B2B and B2C marketing.

  • Defined GTM targeting personas through DEI research and survey sampling, transforming large marketing attribution datasets by developing a metric-based dashboard from various social media accounts and internal data that influenced digital marketing initiatives and business proposals to key stakeholders.

  • Solely organized the annual Beam Summit, Beam College, and ApacheCon hybrid field-marketing events as main POC while managing priorities, attendee outreach, vendor management, managing internal stakeholders and increasing annual Beam Summit registrations by 17.2x since 2019.

  • Developed in-depth analysis with various registration and user evaluation utilizing Google Analytics, Looker, and Excel to present measurement to C-Suite.

  • Raised $500,000 in sponsorship sales from various Fortune 100 companies for Beam Summit by analyzing e-commerce aggregate company data in 2 years.

  • Communicated and presented technical content to over 5,000 attendees at 2022 and 2023 Beam Summit.

  • Increased social media LinkedIn following by 78% YoY, YouTube followers by 416x, Twitter followers by 34% with paid advertising and brand strategy.

  • Executed digital branding campaigns for OSS project events, resulting in a 6% increase in Maven Central Java downloads and a 48x increase in downloads.

  • Programmed end-to-end UX for all web, mobile, and omni-channel experiences including but not limited to developing content, white papers, user journey, surveys, registration details, housing accommodations, venue daily operations, and analytics for internal and external users.

2021 - 2022

Product Marketing Manager - Amazon Ads

  • Consulted with Pepsi executives on creative strategy leveraging historical data to deliver high quality engagements for complex campaign executions as main POC.

  • Leveraged Amazon DSP's unique data and targeting capabilities to create highly effective programmatic advertising campaigns for Pepsi, achieving an average $1MM in fiscal media spend annually.

  • Led process/product improvement projects with stakeholders to improve cross vertical/cross-locale efficiency and refine current tools.

  • Advised internal team and clientele for Pepsi’s DTC marketing campaign at all aspects including creative design, ad-ops, sales, product, quality assurance, finance, account management teams.

  • Mentored clients and trainees on Amazon’s DSP across multiple products (Display, Podcast, Alexa, Shopping Ads, OTT Fire TV, etc) including targeting capabilities, policies, and industry trends to help optimize client KPIs.

  • Developed collaboration opportunities via various stakeholders across Rockstar and Call-of-Duty products by initiating QR coupon game codes as an experimental campaign on all packaging for consumers that purchased beverages.

  • Secured additional $300K for Pepsi’s experimental closed-beta OTT Fire TV ads increasing ROAS by 14x and subscribe-and-save by 1.8x.

  • Piloted Alexa Audio Ads product launch that led to sale of $500K in media Q4 revenue from PepsiCo.

  • Implemented a creative brand lift A/B study on Propel through Amazon’s DSP for FireTV Screensavers that resulted in a 35% increase in Purchase Rate.

  • Assisted in 20% SME projects across Amazon Whole Foods and Alexa Retail SOV product launches.

  • Developed lead generation campaign for Rockstar x Call of Duty collaboration where purchasers would gain access to free gaming credits by leveraging lead-flow and retrieval tools on Salesforce and proper event tracking with +$250K direct upsell.

2020 - 2021

Sr Marketing Manager - Fusion92

  • Increased annual gross media sales by $250k for SEM marketing via pitches and performance optimizations across CPG and DTC e-Commerce clients.

  • Conducted YouTube and Instacart A/B copy tests for Sponsored Search ads increasing ROAS by 58% and brand lift by 25% for Buddig within a month.

  • Optimized SEM daily schedules and increased KPI performance based on real-time data across Google/Bing, DSP, paid social, and sponsored search.

  • Developed SQL queries in Excel Macros to quickly bulk optimize CPC bids and KPIs in real time.

  • Led paid search team, including training new hires and interns with best practices and techniques for paid media across Old Wisconsin and Buddig Grocery clients.

2018 - 2020

Paid Search Manager - Good Apple

  • Secured a $300k increase in services and improved lead generation by 30% through keyword optimization by implementing rotational A/B testing on copy.

  • Executed programmatic buying across DV360 and Trade Desk DSP, driving significant growth in new advertiser adoption.

  • Implemented PPC strategies user marketing attribution using panel data to geo-target for NPI Targets & conferences and created technical content for copy for over 13 clients with $10MM in media spend, translating data sets into strategic recommendations.

  • Assisted in training employees for Good Apple SEM capabilities and tactics.

Education

2022

Northwestern University

Project Management w/ PMP Certification

2014 - 2018

University of Wisconsin - Madison

B.A Sociology with Data Analysis focus

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B.A Journalism with concentrations in both        Reporting and Strategic Communications

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Minor in Information Technologies & Data Privacy 

Skills
& Expertise

My portfolio encompasses a wide range of skills and expertise, including marketing execution, strategy development, data storytelling, customer lifecycle management, and community leadership. The combination of skills reflects a holistic approach to marketing and business, catering to diverse client needs.
 

SQL

HTML/CSS/Python

Stata/R

Generative AI/LLM

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